The Conscious Consumer | Come Join Me?
Today, I'm launching a new content collection dedicated to my favorite things - passion, purpose, and people. I hope you'll join the journey!
Hello! And thank you for being here 🤍 I suspect that I’ve been lucky enough to cross paths with many of you over the past several years, but for those of you whom I haven’t (yet) met, I’m Meera and I’m an early stage investor at Redpoint Ventures. At Redpoint, we’ve been fortunate to partner with the likes of DraftKings, Guild, Hims, Netflix, Nextdoor, Nubank, and Whatnot, among other category defining consumer companies, over the years. Suffice to say, people are our passion.
When it comes to empowering people to live their best lives – physically, financially, emotionally, culturally, residentially, and commercially – we find ourselves at a consequential inflection: the establishment of a new “new normal” that is likely to define the coming years. What consumers are craving appears to be changing, and this introspection has left many millions rethinking their motivations, relationships, behaviors, and consumption habits. Whether they are actively seeking closer interpersonal relationships or a greater sense of impact and purpose, consumers today are invigorated by a contagious spirit of curiosity and compassion. And we’re witnessing a thread of these inclinations emerging across all areas of their personal and professional lives.
As we as a fund continue to explore this evolving cultural conversation, I’m excited to launch The Conscious Consumer, a content collection dedicated to passion, purpose, and people. While today you’ll find a few of my previously published posts from Medium here, moving forward I’ll be sharing our latest and greatest theses, market maps, economic updates, and more.
If this sounds up your alley, don’t forget to subscribe & welcome to what will (hopefully) be both a wacky and wonderful ride :)